To be able to market successfully you ideally need to know who it is your marketing to. A clear understanding of your customer will impact every aspect of your marketing and sales process. Start by considering goals and values. What are the goals of your customer that your business can help them to achieve but […]
Author Archives: Alfie
Ideal Client Avatar
An ideal client avatar is a fictional person that you can use as a template to help you better understand your clients and their needs. In the marketing strategy phase, the process of creating an avatar will help you understand your target market well so that you can develop messaging and content for them accordingly. […]
Tips on How to Make a Website Accessible for the Blind and Visually Impaired
Making your website accessible to those who are registered blind or who are visually impaired opens up your product or service to a whole new customer base. Here are some tips on how to optimise your website so it is suitable for all. Test colours to make sure that you have the proper contrast to […]
Important Aspects of a Great Landing Page
One very important factor in converting a user to a customer is having an excellent Landing Page for your website. If you are trying to better understand what makes a great landing page, here are some tips: Tips to a Great Landing Page 1. An eye-catching, intriguing and concise Headline that will ‘wow’ your users […]
What is so Great About Social Media Ads?
Digital marketing has increased ten-fold with the popularity of using social media ads for marketing. Social Media ads have several benefits compared to traditional advertising in this technological age. Social media marketing helps to develop direct relationships between businesses and customers. Benefits of Social Media Ads • Precision Targeting- due to analytics, cookies and the […]
Brand Consistency: What Does it Mean?
Whilst keeping your content fresh and up-to-date is very important, there are areas of consistency that you need to ensure you adhere to. Brand consistency helps to develop trusting relationships with your customers and improve your Search Engine Optimisation. Five Ways You Should Be Consistent 1. Have a consistent ‘voice’ to your content. You should […]
How to Create Buyer Personas
Prior to staring a marketing campaign or any type of marketing it is paramount that you create an accurate visualisation of who you target market is. The best way to do this is to create Buyer Personas. A Buyer Persona is a fictional representation of your ideal customer. In other words, you want to research […]
How often should you rebrand?
Rebranding is a big task and is very time consuming but can be beneficial for your business. There isn’t really a recommended time frame on when you should rebrand but it is something you should consider every couple of years. Although rebranding seems a scary task it doesn’t have to be a complete overhaul instead […]
10 Ways to Improve Your Website Design
It’s not easy creating a website design that works. It really isn’t. Did you know that when a visitor arrives on your website, you have about five seconds (or less) to capture their attention and keep them where they are? That’s not a whole lot of time to impress someone, so if your load time […]