Prior to staring a marketing campaign or any type of marketing it is paramount that you create an accurate visualisation of who you target market is. The best way to do this is to create Buyer Personas. A Buyer Persona is a fictional representation of your ideal customer. In other words, you want to research specific details about who is most likely to need and want your product or service.
Ask Yourself These Questions:
• Male, Female or both?
• What age are they?
• What educational level are they likely to be at?
• What is their most probable income?
• Why would they want and need your product?
• When would they most likely be viewing your content?
• What are their interests, challenges and problems?
• How would they most likely like to be contacted and in what ‘tone of voice’?
This works best if you create 1-3 different personas to help gauge how your campaign material should be presented to increase its effectiveness. Also make your content relatable, authentic and personalised. People like a ‘story’ and want a connection, not the hard sale tactic. The more consideration you put into potential customers the better your results.