One very important factor in converting a user to a customer is having an excellent Landing Page for your website. If you are trying to better understand what makes a great landing page, here are some tips:
Tips to a Great Landing Page
1. An eye-catching, intriguing and concise Headline that will ‘wow’ your users whilst accurately describing your product or service (approximately 10-20 words or less)
2. Compelling Sub headlines that will draw people in and persuade them to stay
3. Large, high-quality visuals that are relevant to your products and services
4. A clear description of what you have to offer and how it will benefit your user
5. Mention what users are lacking or could lose, without your services, also offer guarantees
6. Have several means of being contacted, display clearly what other platforms you are on and ensure they are all synced/verified, to build trust
7. Always have a ‘Call to Action’, such as call now, book now etc
Be sure to hit all of these points to ensure you have a fantastic landing page.