An ideal client avatar is a fictional person that you can use as a template to help you better understand your clients and their needs. In the marketing strategy phase, the process of creating an avatar will help you understand your target market well so that you can develop messaging and content for them accordingly.
It’s important to know who you’re targeting and consider how they will react to different marketing messages. The way you communicate your message – through visuals, text, or video – can be tailored to different types of people depending on their preferences. You can create an avatar by asking yourself questions like:
What are their demographics (i.e. age, gender, marital status etc.)?
What are their personality traits (i.e. are they outgoing, who they follow on social media, where they look for information etc.)?
What do they do for work?
What are their hobbies and interests?
Where do they live?